FOR US, BY US - SIEMPRE

OUR PASSION LIES IN CREATING SPACES FOR CULTURE, CREATIVITY AND COMMUNITY TO COME TOGETHER.

PURA RAZA (PRZ) IS LED BY JESSICA C. PEREZ AND BRYS PEREZ, A HUSBAND-AND-WIFE DUO WITH BACKGROUNDS IN FASHION DESIGN AND MUSIC.

ROOTED IN LATIN AMERICAN HERITAGE AND IDENTITY, THEIR WORK IS EXPRESSED THROUGH EVERY PIECE, EVERY SOUND AND EVERY EXTENSION OF THEIR CULTURE.

PHOTO CREDITS: JIMENA ORTIZ

La Lucha Sigue was a summer community market that brought together Latinx and BIPOC vendors, artists, and food—rooted in culture, power, and resistance. All donations from the market supported Mitlali, a grassroots organization aiding community members impacted by ICE.

Hecho Para Ti was a hands-on creative workshop celebrating customization, craftsmanship, and self-expression. Community members came together for airbrushing, screen printing, and earring and hat customization—spotlighting Latinx artistry and DIY culture through collaboration and creative exchange.

COLLAB WITH US

Interested in collaborating, hosting an event or bringing PURA RAZA into your space? We're always open to working with artists, organizations and community partners who share our values